Consumer Trends Shaping Food and Beverage Choices

Serving up insights

In our new e-book, Feeding demand: Tracking consumer food and beverage preferences, we share insights from a decade of global consumer research, powered by more than 100,000 consumer interviews worldwide to help you make confident ingredient decisions that resonate with buyers. Inside you’ll find:

Top purchase drivers for packaged foods and beverages
Product claims that influence consumer willingness to pay
Preferences across generational demographics
And more

Download the e-book

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A small taste of what we learned about purchase drivers

Only 25% of consumers rank price as their main purchase driver

For the remaining 75%, ingredient quality, sustainability and health and nutrition take priority

Learn more

Ingredient trends gaining traction

Simple, easy-to-understand ingredients

Full transparency from source to shelf

Fewer, more recognizable ingredients

Data that guides decisions

Explore the trends shaping food and beverage choices.

Get the latest insights

Our research helps food and beverage manufacturers anticipate shifts in taste, health and wellness expectations, empowering them to use the ingredients that consumers choose and trust

Download our e-book