There’s been a shift in consumer expectations around sweetness. Sugar, or its replacement, is no longer the only benchmark to meet consumer preference. Download this guide to see insights, solutions and strategies for the changing world of sugar reduction.
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of consumers worldwide are trying to reduce their sugar intake, creating both challenges and opportunities for brands1
of consumers actively trying to avoid added sugars2
Delight in every extra bit of sweetness; rarely will find something “too sweet”
Appreciate products where sweetness is just one part of a complex flavor profile
Each market has its own desired flavor and sensory experience
Our expertise helps you reduce sugar with the latest products and strategies, get to market faster and satisfy consumers.
Make sweetening simple. Download the guide and explore the latest consumer insights and how to apply them to your specific product needs.
