THE LATEST I2S EXPRESS: Clean and Simple

WHAT DO
CONSUMERS THINK
WHEN THEY SEE
RICE OR TAPIOCA
ON FOOD LABELS?

78% block people

of APAC consumers find it important to recognise the ingredients used in the products they buy*

*Ingredion Proprietary Research, Global Clean Label Consumer Study, April 2017

77% block people

find it important to have short and simple ingredient lists*

*Ingredion Proprietary Research, Global Clean Label Consumer Study, April 2017

How can you be sure that the ingredients you use to achieve great textures are appealing to consumers?

Clean and Simple
Yoghurt

IN
YOGHURT

CONSUMERS HAVE HIGH ACCEPTANCE FOR CLEAN LABEL TEXTURISERS IN YOGHURT

84 Percent

CORN STARCH

81 Percent

RICE FLOUR

75 Percent

POTATO STARCH
RICE STARCH

68 Percent

TAPIOCA FLOUR
TAPIOCA STARCH

46 Percent

MODIFIED STARCH

36 Percent

XANTHAN GUM

Processed Meat

IN PROCESSED MEAT

CONSUMERS HAVE HIGH ACCEPTANCE FOR CLEAN LABEL TEXTURISERS IN PROCESSED MEAT

82 Percent

RICE FLOUR

80 Percent

RICE STARCH

73 Percent

TAPIOCA FLOUR

71 Percent

TAPIOCA STARCH

41 Percent

MODIFIED STARCH

37 Percent

CARRAGEENAN

Pea Soup

IN SOUPS AND READY MEALS

CONSUMERS HAVE HIGH ACCEPTANCE FOR CLEAN LABEL TEXTURISERS IN SOUPS AND READY MEALS

Pasta

IN PREPARED
BABY FOOD

CONSUMERS PREFER CLEAN LABEL INGREDIENTS AS
TEXTURISERS IN PREPARED BABY FOOD



Quote
Clean and Simple

INSIGHT:

Clean Label rice and tapioca ingredient
acceptability in APAC is higher by more than 10% points
when compared to the world

Clean and Simple

INSIGHT:

Consumers have a stronger preference for clean label rice and tapioca texturisers, as compared to commonly used ingredients such as modified starch and gums

Clean and Simple

INSIGHT:

Rice flour ranks highest in acceptance as a texturiser for prepared baby foods, soups, ready meals, and processed meat applications

Clean and Simple

INSIGHT:

Consumer acceptance of rice and tapioca flours is high in most product categories, yet the use of these ingredients has been limited by their functionality, until now

REAP THE

BENEFITS

Outperform native starch in shelf life stability


Strengthen purchase intent with consumer preferred labels and favorable perception vs modified starch

REAP THE

BENEFITS

Add indulgent texture to yoghurts, soups and baby food with our functional tapioca flours


Outperform phosphates in meat yield and purge, and create hypoallergenic, opaque and easily digestible baby food with our functional rice flours

Try our

NOVATION

MULTI-FUNCTIONAL
RICE STARCH

+

NOVATION

MULTI-FUNCTIONAL
TAPIOCA STARCH

REAP THE

BENEFITS

Comparable performance to modified starch and with a clean label


High degree of acceptability across applications and countries


Achieve an authentic eating experience using our using our Multifunctional Rice and Tapioca Starches, whether it’s for smooth & creamy yogurts or clean flavor release in sauces.

Clean and Simple

Leverage the security of supply and avoid added costs of import with locally sourced and manufactured functional native flours and starches in APAC

START YOUR NEXT CLEAN LABEL PROJECT TODAY

Ingredion - Idea Labs
Ingredion - Idea Labs