10 ways to get cleaner, simpler labels

sim·pli·fied

Switch up your starch

What

Replace modified food starch with corn, rice, tapioca or potato starch

Why

Consumers prefer these ingredients and perceive them to be more “natural” than modified starch1

1. U.S./Canada: Clean & Clear Consumer Insights, Ingredion Proprietary Custom Study, Feb 2016

How

Use native starches with the functionality of modified starch to maintain an eating experience consumers love

Swap out your sweetener

What

Sweeten products with stevia instead of aspartame when you want to reduce calories or sugar

Why

Consumers perceive stevia to be closer to “natural” than aspartame2

2. Mintel, Sugars and Alternative Sweeteners Report, May 2015

How

Use a clean-tasting stevia so flavor isn’t compromised

Feed the fresh phenomenon

What

Use simple, recognizable ingredients to help move your foods along the continuum of fresh perception

Why

Consumers told us that factors, such as product location, shelf life, the ingredient label and packaging visual cues, influence their perception of product freshness3

3. Ingredion Proprietary Research, In Vivo BVA, 2015

How

Find out how consumers think about “fresh”—and improve perception in unexpected ways

Go
non-gmo

What

Add non-GMO appeal to increase trust and transparency

Why

More than half of U.S. consumers (58%) say it’s important for stores to carry products that do not include genetically modified ingredients4

4. Natural Marketing Institute (NMI), March 2015

How

Let us help you get “non-GMO” on your package with the broadest portfolio of non-GMO ingredients available—from starches and flours to sweeteners, proteins, fibers and more

Learn more about our non-GMO solutions

Offer “organic”

What

Take your label to the next level with an “organic” claim

Why

“Simple” is one of the ways consumers define “organic,” along with “grown naturally” and “responsible”5

5. The Hartman Group, Organic & Natural Report, 2016

How

When you want “organic” on your labels, you can still achieve the texture and stability you need for winning products

Explore your
organic options

Pump up
protein

What

Add protein from new vegetable-based sources

Why

40% of consumers say that high protein content is an important factor in trying a different food or beverage brand6

6. HealthFocus International, 2014

How

Use the power of pulses to enhance protein in your products without the use of animal protein, soy, gluten or egg

Boost your products
with pulses

Move toward naturally based sweetness

What

Use the sweeteners consumers prefer

Why

61% of consumers say they wish there were more naturally based sweetener substitutes7

7. Mintel, Sugar and Sweeteners Report 2016

How

Sweeten your products with naturally derived fruit and vegetable concentrates

Shorten
your list

What

Reduce your ingredient list with multi-taskers

Why

Consumers are willing to pay extra for “simple” labels on most of the products they buy,8 and an ingredient that provides multiple benefits can help you reduce the total number of ingredients in your product

8. Dragon Rouge Research, 2016

How

Pulses can texturize and emulsify—while boosting protein

Harness the
power of pulses

Understand alternative dairy

What

Consider what consumers of alternative dairy really want

Why

Consumers are often motivated by health, and they read labels carefully, looking to avoid long lists of unfamiliar or undesirable ingredients9

9. Ingredion Proprietary Custom Study, July 2016

How

Differentiate your products from the competition by getting the sensory aspects right without compromising nutrition and label expectations

Favor flour
over starch

What

Use flour instead of other texturizers

Why

Flours are seen as the “cleanest” and “simplest” texturizers when compared to starch and other ingredient bases, and tapioca flour is perceived as being more “natural” than starches10

10. Ingredion Proprietary Research, Dragon Rouge, 2016

How

A simple “flour” label doesn’t mean sacrificing functionality—in fact, it can add more

Explore rice and tapioca multi-functional flour

Start your next clean label project today

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