When it comes to driving trends in food and beverage, today’s consumers are very much in control. In fact, in the beverage sector, three-quarters of producers believe consumers exert more influence than ever.

Catering to the changing whims of modern shoppers is no mean feat. But as Ingredion’s new report reveals, the beverage sector is responding by accelerating new product development (NPD), reducing lead times and embracing innovative approaches to satisfy consumer demand.

Download the Mind the Innovation Gap report to discover:

• The critical consumer trends driving NPD
• How attitudes towards risk and innovation are changing
• How manufacturers in beverage can keep pace with consumer trends

Get the new report and access expert insights now.