Consumers expect more from their sweet baked goods. Major global trends such as health and wellness and clean label are shaping their buying decisions and influencing the bakery category, including sweet bakery fillings. 

Discover what consumers are looking for and how you can create delicious bakery fillings that tick all the right boxes and differentiate your products from the competitors. In this guide, you'll learn: 

  • Why sugar reduction is the key to unlocking commercial success
  • How clean label is growing in the bakery category – and how you can capitalise on this megatrend
  • Why texture remains a key purchase driver and one of bakery manufacturers’ biggest challenges
  • How you can close the innovation gap and deliver business results.

Download your ‘Mind the Innovation Gap’ report now and begin creating your next successful bakery filling product.

Visit our website to learn more about our capabilities in bakery fillings.

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